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Google organic traffic - refers to the visitors who arrive at a website by clicking on its link within the organic (unpaid) search results presented by the Google search engine. When users conduct a search on Google and choose to click on a link in the non-sponsored (organic) listings, it contributes to the website's Google organic traffic.
In essence, Google organic traffic is the outcome of a website's visibility and ranking in Google's natural search results. Websites can influence their Google organic traffic by implementing effective search engine optimization (SEO) strategies. SEO involves optimizing website content, structure, and various elements to align with Google's ranking algorithms, aiming to improve the website's position in organic search results.
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